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City of Atlanta, Showcase Atlanta and Partners Announce Coordinated Small Business Resources Ahead of Major Global Events

03 February 2026
Admin - Pittsburgh Yards

 

https://www.atlantaga.gov/Home/Components/News/News/15640/1338

 

City of Atlanta, Showcase Atlanta and Partners Announce Coordinated Small Business Resources Ahead of Major Global Events

Citywide effort positions local businesses to prepare, connect and compete

Post Date:

Resources Announced Include:

 

  • ●Funding and Capital Pathways, including connections to participating banking and financial partners such as Citizen Trust Bank and Momentous Capital, with additional partners expected to join
  • ●Future Forward Youth Entrepreneurship Accelerator, a new initiative supporting young entrepreneurs through business readiness training, support with vendor licensing and pathways to vend at designated City events as part of Atlanta’s long-term economic legacy
  • ●Marketing Support Grants for small businesses, with details and eligibility criteria to be released through Showcase Atlanta
  • ●Pop-up and vending opportunities tied to major events and supported by centralized vendor interest pathways to help event organizers and partners identify local businesses for activations tied to major events.
  • ●In-person workshops and technical assistance, covering topics such as marketing, hospitality readiness, legal considerations and bookkeeping
  • ●Workforce Expo on March 5-6, connecting employers preparing for seasonal and long-term hiring needs with job seekers
  • ●Online Small Business Readiness tools, including a 10-minute assessment to help businesses understand what resources best fit their needs

Participation in programs and access to opportunities are not guaranteed; however, these tools are designed to help businesses become more visible, informed, and prepared as opportunities roll out in phases.

How to Get Started

Atlanta-based businesses are encouraged to:

  1. Sign up to stay connected and receive updates from Showcase Atlanta at https://showcaseatlanta.com/get-involved
  2. Join the Showcase Atlanta Vendor Directory 
  3. Take the 10-minute Business Readiness Assessment 
  4. Register for relevant workshops and events

 

Partner Highlights:

Through this coordinated effort:

  • ●Invest Atlanta has launched the Atlanta Business Readiness Loan Fund, a pilot initiative providing targeted financial support to help small businesses prepare for major events.
  • ●Atlanta BeltLine, Inc. is working with Showcase Atlanta and City partners to help activate the BeltLine corridor with local businesses, pop-ups and cultural experiences tied to major events, creating visibility and economic opportunity for Atlanta-based entrepreneurs while enhancing the visitor experience citywide.
  • ●Central Atlanta Progress, in partnership with Invest Atlanta and Showcase Atlanta, is advancing the Downtown Pop-Up Opportunity Fund to help locally owned businesses activate vacant storefronts ahead of the World Cup and other large-scale events.

Full program details, eligibility criteria, and application timelines will be available through ShowcaseAtlanta.com and partner websites.

For more information about the City of Atlanta, please visit www.atlantaga.gov or watch City Channel 26. Follow the City of Atlanta on Facebook and Twitter @CityofAtlanta.

All information, updates and registration links are available at www.ShowcaseAtlanta.com. Follow along for updates on Instagram, TikTok and LinkedIn.

Additional Article from Atlanta Daily World

 

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