Her Tribe Is Essential for This Black Female Entrepreneur in Atlanta
Kenisha McIntosh says being a Black female entrepreneur in Atlanta has always been part of her DNA. Growing up, she was surrounded by small business owners. In fact, both of her parents had their own successful businesses, so starting her own business seemed like the logical path for her to take.
As a veteran of the corporate world, including stints with the American Cancer Society and Hyatt International, Kenisha has learned many valuable business lessons during her career. She has also traveled the world as a life coach and motivational speaker, inspiring people with her perspective on how to maintain a healthy work/life balance.
During her travels, Kenisha began to search for holistic solutions for aiding sleep, boosting immunity, treating insect bites and soothing dry skin, as well as disinfecting surfaces while using public transportation. When she couldn’t find the right items to purchase, she created five essential oil products for her personal use. They worked so well for her that soon friends began asking for them. In November 2019, Kenisha began My Tribe Essentials and established an online store. After a successful holiday season, the COVID-19 pandemic in early 2020 altered the demand for travel essentials. Kenisha decided to pivot from creating travel oils and began collaborating with a friend who created a successful candle line. Knowing that people who were working from home could benefit from the healing power of these oils in candle form, she launched her own candle line in July of 2020 and began selling candles online and by word of mouth.
As part of its mission to spur economic equity, job growth and entrepreneurship among Black-owned businesses, Pittsburgh Yards is an advocate and strong supporter of accelerator programs such as the Breedlove Accelerator program that Kenisha decided to apply for and participate in.
“The takeaways that have impacted my business the most have included research and development, branding and marketing. I’ve learned a lot in a short period of time and been able to apply these lessons in real-time.” — Kenisha McIntosh, My Tribe Essentials
“I’m so grateful that I decided to participate in the Breedlove program,” she explains. “I never expected to receive the gems that I’ve gotten every week. The takeaways that have impacted my business the most have included research and development, branding and marketing. I’ve learned a lot in a short period of time and been able to apply these lessons in real-time. I’ve been able to have access to mentors that can assist me in problem-solving issues, including anticipated shipping challenges for the upcoming holiday season due to COVID-19.
“I’d recommend the accelerator program to other entrepreneurs because I believe in paying it forward. The name My Tribe Essentials was founded on creating a tribe of friends supporting one another. I am committed to educating others and sharing information in a community format, and the Breedlove program accomplishes that. It would be a dream to have other cohort members to connect with once they’ve gone through the program. Being able to advise and learn from others who are launching and growing a small business, in every stage of the process, is a blessing.”
“Being able to advise and learn from others who are launching and growing a small business, in every stage of the process, is a blessing.” — Kenisha McIntosh, My Tribe Essentials
Interested in learning more about My Tribe Essentials? Meet Kenisha at the Food / Beauty / Wellness Expo & Market presented by CREATE and Breedlove at Pittsburgh Yards from 10 a.m. to 1 p.m., Saturday, September 26. The market will feature more than 45 of Atlanta’s newest Black entrepreneurs growing their businesses in a COVID-19 world. The event will be held outdoors to support CDC guidelines for social distancing.